A trademark constitutes an immediate link between the manufacturer and consumer, often representing a key distinguishing factor and an instinctive choice for the consumer. Its value is something which is built up over time, in large part by the reputation of the company, the quality of its products or services, but also by careful registration, skilful protection and appropriate use. Our firm offers a specialized service for conducting searches, filing, obtaining and defending trademarks, within the regulatory framework in Switzerland and abroad, and operates, inter alia, in the high-fashion and luxury goods sector, with a view to fully realizing the potential of a trademark. Our consultants offer expert advice, anticipating the extent and way in which the trademark can attract consumers, influence them, guide their choices and help to concretely increase the value of the branded products and services.