It is of fundamental importance to be able to distinguish products by means of their appearance. Simple, natural. Precipitous.
The institute of design is the tool through which to protect the appearance of a product, as shown by its aesthetic characteristics, lines, contours, colors, surfaces, materials or ornaments.
Exclusive rights over the design of a product may acquire a surprising economic value, especially when considered in relation to the economic investment required for obtaining protection.
Planning the development of an aesthetically unique product, or an entire range of products sharing a common aesthetic identity, is the key to success for well-known companies.
For this reason, even in the highly innovative technological sectors, where patents for inventions are the first means of protection, design is increasingly used for support protection, for immediate, lasting and transversal market penetration.